Audi has a 60-second spot planned for this year's Super Bowl to promote its S6 sedan, but exactly which spot will air is being put in the hands of Internet users. The ad follows a high schooler as he "embarks on one of the most pivotal moments of his adolescence: prom night."
Reggae super-duper-star and Rock and Roll Hall of Famer Jimmy Cliff has been using music to send positive vibes out into the universe for decades now, so its no surprise that his message on behalf of Volkswagen is one of redemption.
It used to be that a wild car dealership commercial meant a screaming frontman in a hideous suit making terrible puns and begging for you to help him out of some terrible predicament having to do with surplus inventory. No more – as production values have increased so has the number of commercials to so unusual that you spend the first few seconds trying to believe what you're seeing.
Lincoln made a rather assertive statement about the future of its products at the 2012 LA Auto Show. Rather than put any new vehicle on display for the first press day, the American premium brand placed a collection of classic cars from its past on the show floor. For the second day, that assortment was replaced with more than a half-dozen examples of the all-new George Kennedy
Ford is unveiling three commercials this week that attempt to show how the new Fusion stands out from the crowd. The first one, called Disappearing, can be watched below.
The latest Nissan global ad for the all-electric Leaf doesn't get lost in translation.
Cats generally don't like car rides. Cats universally detest veterinarians. Yet to showcase the die-for-it allure of the Toyota Corolla in New Zealand (which isn't our Corolla but the European Auris), ad house Saatchi and Saatchi asked, "What lengths would a cat go to for a ride if they loved it?"
We can't remember ever seeing a commercial for a bus at all, much less one that was genuinely epic, but we can cross both those firsts off our bucket list thanks to an ad for Denmark's Midtraffik public bus system.
For such a Lilliputian car, the Smart ForTwo has giant staying power. The hatch that still gets wary glances is not only still kicking here in the U.S., it's done ten-straight months of year-on-year sales increases. That kind of sales trend calls for an ad campaign, and we have it in three new 15-second – bite-sized in Smart-speak – commercials.
Nissan has unleashed a new ad campaign aimed directly at football fans. The six spots all feature former Heisman Trophy winners as they shack up in the "Heisman House," including 2011 winner Robert Griffin III as the rookie.
Nissan has plenty to be proud of with its all-new 2013 Altima. The sedan promises to average 38 miles per gallon on the highway, which is best-in-class for a non-hybrid. The new Altima also boasts a lighter and stronger frame, increased power and quicker acceleration among its many improvements.
Lincoln has released the first 30-second ad spot for the 2013 MKS, with its seventeen intial seconds spent covering the era of Lincoln glory from 1922 to 1976. The ad almost feels like an apology for the MKS, as if the ad team really wanted to sell the 2013 MKZ but was assigned the penalty-box MKS and had their protestations silenced with, "Just make something!"
A European group called Responsible Young Drivers wanted to showcase the dangers of texting while driving, and got ad agency Publicis to help them out. The result: a two-minute spot that put trainee drivers in Belgium with an instructor who said part of their driving test would be to avoid an obstacle while texting a random sentence that he'd dictate.
Kia has released the first commercial for the upcoming K9. The flagship sedan is set for a South Korean launch later this year, and details are beginning to emerge about the big four door. Power is said to come from either a 296 horsepower 3.3-liter V6 or a 3.8-liter V6 with 329 hp. The model will also be a showcase for new tech, including adaptive LED headlights that not only track with the steering mec
Chrysler has a lot of proof that its Detroit-centric brand ads are a big hit, including the potentially illegal use of the "Imported From Detroit" name. Chrysler and clothing company Pure Detroit have been locked in a legal battl
Every form of motorsport requires a certain level of integration between man and machine. Drivers need to be able to quickly and accurately interpret what's going on with their vehicle and react accordingly, but superbike racing pushes that requirement to new bounds. Overshoot a corner, get too close to a competitor or simply get too greedy and riders can find themselves personally acquaint
It's probably a toss-up as to what's worse about life at the top: the loneliness or the rocks that everyone throws at you. Chevrolet recently took aim at Ford with a humorous Super Bowl commercial that not only took the unusual step of calling Ford out by name, but made claims about the segm
Just when you thought you'd seen all the Super Bowl ads there were to see, Chevrolet is jumping in with a whole new spot for the Volt. The General Motors plug-in hybrid has been struggling to make sales headway for a number of reasons, including a Zach Bowman
We'll be the first to admit we weren't overly taken with the Super Bowl commercial Honda worked up featuring Matthew Broderick. The company has a long history of genuinely great advertising, and while the countless Ferris Bueller's Day Off references were clever, the ad didn'
